ASICS
Founded in 1949, ASICS is a performance footwear brand known for innovation and comfort. The introduction of Gel cushioning technology in 1986 revolutionized impact protection and set the foundation for iconic running shoes like the Gel-Kayano, first released in 1993.
Today, heritage ASICS sneakers such as the Gel-Kayano, GT-II, and Gel-Lyte III are popular in both running and streetwear, updated through modern collaborations.