ASICS

ASICS began humbly in 1949, when founder Kihachiro Onitsuka crafted basketball sneakers in his living room in Japan. By 1977, the brand had made its way to the United States, steadily earning a reputation for performance-driven design. The turning point came in 1986, with the debut of ASICS’ groundbreaking Gel technology—engineered to deliver superior cushioning, soft landings, and a direct challenge to Nike's Air innovation. This innovation laid the foundation for future icons like the Gel-Kayano, a stability running shoe that debuted in 1993 and has since become a mainstay for both serious runners and lifestyle wearers alike. Today, heritage styles like the Gel-Kayano, GT-II, and Gel-Lyte III are enjoying a renaissance—reimagined through bold collaborations with boutique sneaker shops and leading names in streetwear.